Leads the team at Idibri

Craig Janssen

Craig Janssen helps leaders navigate audience engagement and technology shifts. A theatre space and technology designer for high-attendance venues, Craig has led thousands of group discovery and design meetings touching well over 10 billion in construction dollars for the spaces where people gather to share experiences. Craig began his career just as the world was moving from broadcast to digital and has had a front row seat for the culture and technology shifts that have changed the way people engage in groups.

Craig leads Idibri—a multidisciplinary team of technology designers, acousticians, and theatre planners, and is frequently hired to speak to the way changes in technology have affected the way we participate in groups. He offers clients a framework to bypass the fads in favor of responding to the real movements that are shaping environments.

In his TEDx talk, Will Future Generations Want What We Build, Craig reveals how culture change has outpaced design when it comes to venues. (The Coliseum was not designed in a world where there was crowdsourcing.) Craig’s personal passion is to help owners and architects create future-ready spaces with the flexibility needed for a rapidly-changing world.

Craig holds two patents—one in audio engineering and another in facility planning. He is a Past-Chairman of the Board of AVIXA—the international Audio Visual association—and currently serves on the board of directors of IAPL and the Hear Us Now Foundation. He also serves on the Urban Land Institute’s Entertainment Council. In his spare time, he races cars and teaches people advanced race track driving techniques.

Strengths | Ideation, Strategic, Achiever, Command, Input